Google Play (formerly Android Market) is a digital distribution service operated and developed by Google. It serves as the official app store for the Android operating system, allowing users to browse and download applications developed with the Android software development kit (SDK) and published through Google. Google Play also serves as a digital media store, offering music, magazines, books, movies, and television programs. It previously offered Google hardware devices for purchase until the introduction of a separate online hardware retailer, Google Store, on March 11, 2015.
Applications are available through Google Play either free of charge or at a cost. They can be downloaded directly to an Android device through the Play Store mobile app or by deploying the application to a device from the Google Play website. Applications exploiting hardware capabilities of a device can be targeted to users of devices with specific hardware components, such as a motion sensor (for motion-dependent games) or a front-facing camera (for online video calling). The Google Play store had over 50 billion app downloads in 2013 and has reached over 2.7 million apps published in 2017. It has been the subject of multiple issues concerning security, in which malicious software has been approved and uploaded to the store and downloaded by users, with varying degrees of severity.
Google Play was launched on March 6, 2012, bringing together the Android Market, Google Music, and the Google eBookstore under one brand, marking a shift in Google's digital distribution strategy. The services operating under the Google Play banner are: Google Play Books, Google Play Games, Google Play Movies & TV, Google Play Music, and Google Play Newsstand. Following their rebranding, Google has gradually expanded the geographical support for each of the services.
Catalog content
Android applications
As of February 2017, Google Play features over 2.7 million Android applications. Users in over 145 countries can purchase apps, although Google notes on its support pages that "Paid content may not be available in some provinces or territories, even if the governing country is listed above." Developers in over 150 locations can distribute apps on Google Play, though not every location supports merchant registration. To distribute apps, developers have to pay a one-time $25 registration fee for a Google Play Developer Console account. App developers can control which countries an app is distributed to, as well as the pricing for the app and in-app purchases in each country. Developers receive 70% of the application price, while the remaining 30% goes to the distribution partner and operating fees. Developers can set up sales, with the original price striked out and a banner underneath informing users when the sale ends. Google Play allows developers to release early versions of apps to a select group of users, as alpha or beta tests. Developers can also release apps through staged rollouts, in which "your update reaches only a percentage of your users, which you can increase over time." Users can pre-order select apps (as well as movies, music, books, and games) to have the items delivered as soon as they are available. Some network carriers offer billing for Google Play purchases, allowing users to opt for charges in the monthly phone bill rather than on credit cards. Users can request refunds within 48 hours after a purchase if "something you bought isn't working, isn't what you expected, was bought by accident, or you changed your mind about the purchase". Apps meeting specific usability requirements can qualify as an Android Wear app.
Play Games
Google Play Games is an online gaming service for Android that features real-time multiplayer gaming capabilities, cloud saves, social and public leaderboards, and achievements. The service was introduced at the Google I/O 2013 Developer Conference, and the standalone mobile app was launched on July 24, 2013.
Music
Google Play Music is a music and podcast streaming service and online music locker. It features over 40Â million songs, and gives users free cloud storage of up to 50,000 songs.
As of January 2017, Google Play Music is available in 62 countries.
Books
Google Play Books is an ebook digital distribution service. Google Play offers over five million ebooks available for purchase, and users can also upload up to 1,000 of their own ebooks in the form of PDF or EPUB file formats.
As of January 2017, Google Play Books is available in 75 countries.
Movies and TV shows
Google Play Movies & TV is a video on demand service offering movies and television shows available for purchase or rental, depending on availability.
As of January 2017, movies are available in over 110 countries, while TV shows are available only in Australia, Austria, Canada, France, Germany, Japan, Switzerland, the United States and the United Kingdom.
News publications and magazines
Google Play Newsstand is a news aggregator and digital newsstand service offering subscriptions to digital magazines and topical news feeds.
As of January 2017, the basic Newsstand service, with topical news feeds, is available worldwide. Paid Newsstand content is available in over 35 countries.
Devices
Google Play, before March 2015, had a Devices section for users to purchase Google Nexus devices, Chromebooks, Chromecasts, other Google-branded hardware, and accessories. A separate online hardware retailer called the Google Store was introduced on March 11, 2015, replacing the Devices section of Google Play.
History
2008-2010
Google Play originated from three distinct products: Android Market, Google Music and Google eBookstore.
The Android Market was announced by Google on August 28, 2008, and was made available to users on October 22. Support for paid applications was introduced on February 13, 2009 for developers in the United States and the United Kingdom, with support expanded to an additional 29 countries on September 30, 2010. In December 2010, content filtering was added to the Android Market, the purchase refund window was reduced from 24-48 hours to 15 minutes, each app's details page started showing a promotional graphic at the top, and the maximum size of an app was raised from 25Â megabytes to 50Â megabytes. The Google eBookstore was launched on December 6, 2010, debuting with three million ebooks, making it "the largest ebooks collection in the world".
2011-2012
In February 2011, Google introduced a web application for Android Market that provides access through a computer. Applications purchased through the Android Market website are downloaded and installed on an Android device remotely, with a "My Market Account" section letting users give their devices a nickname for easy recognition. In March, Google added an in-app billing system to Android Market, allowing developers to sell in-app products. In May, Google added new application lists to Android Market, including "Top Paid", "Top Free", "Editor's Choice", "Top Grossing", "Top Developers", and "Trending". In July, Google introduced a redesigned interface with a focus on featured content, more search filters, and (in the US) book sales and movie rentals. In September, the Motorola Xoom tablet received an update that brought the redesigned Android Market to Android Honeycomb-based devices. In November, Google announced Google Music, a section of the Play Store offering music purchases.
In March 2012, Google increased the maximum allowed size of an app by allowing developers to attach two expansion files to an app's basic download; each expansion file with a maximum size of 2Â gigabytes, giving app developers a total of 4Â gigabytes. Also in March, the Android Market was re-branded as Google Play. In May, Google began rolling out carrier billing for purchases in the Google Play Store. Also in May, Google introduced in-app subscriptions to Google Play. In August, Google announced the availability of Google Play gift cards.
2013-2014
In May 2013, Google made it possible for all developers to respond to customer reviews on Google Play. A few days later, it redesigned Google Play's website interface to match the then-recently-redesigned Android app, followed by added support for PayPal as a payment method, along with expanded support for carrier billing and gift cards to more countries. In July, the Android Play Store app added new headers to the Books/Movies sections, a new Additional Information screen offering a list featuring the latest available app version, installed size, and content rating, and simplified the app permissions prompt into overview categories. July also saw the Play Store get a redesign consistent with the then-new Material Design design language. In August, new app download badges were introduced, replacing the former plain-text number with a color-coded badge, with special color designations for surpassing certain app download milestones: grey for 100, 500, 1,000 or 5,000 downloads, blue for 10,000 or 50,000 downloads, green for 100,000 or 500,000 downloads, and red/orange for 1 million, 5 million, 10 million or 1 billion downloads. In September, Google officially acknowledged on its support pages that the refund window to return apps had been extended from 15 minutes to 2 hours after purchase. Later in the month, Google announced that all developers with paid apps or paid in-app content would be required to feature a physical address on the app's page in Google Play.
2015-2016
In March 2015, Google disclosed that over the past few months, it had been begun using a combination of automated tools and human reviewers to check apps for malware and terms of service violations before they are published in the Play Store. At the same time, it began rolling out a new age-based ratings system for apps and games, based on a given region's official ratings authority (for example, ESRB in the US). In June, Google support documents acknowledged that the refund window to return apps had been extended from 2 hours to 48 hours after purchase. In October, Google redesigned the Google Play Store Android app, giving it new animations, dividing up the content into "Apps and Games" and "Entertainment" sections, as well as support for languages read right-to-left.
In April 2016, Google announced a redesign of all the icons used for its suite of Play apps, adding a similar style and consistent look. In May, it was announced that the Google Play Store, including all Android apps, would be coming to Chrome OS in September 2016. In June, Google announced that subscriptions charged through Google Play would now split the revenue 85/15, where developers receive 85% of revenue and Google only takes 15%, a change from the traditional 70/30 split in years prior. The move followed Apple's then-recently-announced change of the same model, although commentators were quick to point out that while Apple only grants the 85/15 revenue share after one year of active subscriptions, Google's subscription change takes effect immediately. In October, Google announced a new detection and filtering system designed to provide "additional enhancements to protect the integrity of the store". The new system is aimed to detect and filter cases where developers have been attempting to "manipulate the placement of their apps through illegitimate means like fraudulent installs, fake reviews, and incentivized ratings".
2017
In February 2017, Google announced that Google Play would now let developers set sales for their apps, with the original price striked out and a banner underneath informing users when the sale ends. Google also announced that it had made changes to its algorithms to promote games based on user engagement and not just downloads. Finally, it announced new editorial pages for what it considers "optimal gaming experiences on Android", further promoting and curating games.
Interface
Apart from searching for content by name, apps can also be searched through keywords provided by the developer. For the discoverability of apps, Play Store consists of lists featuring top apps in each category, including "Top Free", a list of the most popular free apps of all time; "Top Paid", a list of the most popular paid apps of all time; "Top Grossing", a list of apps generating the highest amounts of revenue; "Trending Apps", a list of apps with recent installation growth; "Top New Free", a list of the most popular new free apps; "Top New Paid", a list of the most popular new paid apps; "Featured", a list of new apps selected by the Google Play team; "Staff Picks", a frequently-updated list of apps selected by the Google Play team; "Editors' Choice", a list of apps considered the best of all time; and "Top Developer", a list of apps made by developers considered the best. In March 2017, Google added a "Free App of the Week" section, offering one normally-paid app for free.
Google Play enables users to know the popularity of apps, by displaying the number of times the app has been downloaded. The download count is a color-coded badge, with special color designations for surpassing certain app download milestones, including grey for 1,000 downloads, blue for 10,000 downloads, green for 100,000 downloads, and red/orange for 1 million downloads.
Users can submit reviews and ratings for apps and digital content distributed through Google Play, which are displayed publicly. Ratings are based on a 5-point scale. App developers can respond to reviews using the Google Play Developer Console.
App monetization
Google states in its Developer Policy Center that "Google Play supports a variety of monetization strategies to benefit developers and users, including paid distribution, in-app products, subscriptions, and ad-based models", and requires developers to comply with the policies in order to "ensure the best user experience". It requires that developers charging for apps and downloads through Google Play must use Google Play's payment system. In-app purchases unlocking additional app functionality must also use the Google Play payment system, except in cases where the purchase "is solely for physical products" or "is for digital content that may be consumed outside of the app itself (e.g. songs that can be played on other music players)."
Play Store on Android
Play Store is Google's official pre-installed app store on Android-certified devices. It provides access to content on the Google Play Store, including apps, books, magazines, music, movies, and television programs.
Play Store filters the list of apps to those compatible with the user's device. Developers can target specific hardware components (such as compass), software components (such as widget), and Android versions (such as 7.0 Nougat). Carriers can also ban certain apps from being installed on users' devices, for example tethering applications.
There is no requirement that Android applications must be acquired using the Play Store. Users may download Android applications from a developer's website or through a third-party app store alternative. Play Store applications are self-contained Android Package files (APK), similar to .exe files to install programs on Microsoft Windows computers. On Android devices, an "Unknown sources" feature in Settings allows users to bypass the Play Store and install APKs from other sources. Depending on developer preferences, some apps can be installed to a phone's external storage card.
Installation history
The Play Store app features a history of all installed apps. Users can remove apps from the list, with the changes also synchronizing to the Google Play website interface, where the option to remove apps from the history does not exist.
Compatibility
Google publishes the source code for Android through its "Android Open Source Project", allowing enthusiasts and developers to program and distribute their own modified versions of the operating system. However, not all these modified versions are compatible with apps developed for Google's official Android versions. The "Android Compatibility Program" serves to "define a baseline implementation of Android that is compatible with third-party apps written by developers". Only Android devices that comply with Google's compatibility requirements may install and access Google's Play Store application. As stated in a help page for the Android Open Source Project, "Devices that are "Android compatible" may participate in the Android ecosystem, including Android Market; devices that don't meet the compatibility requirements exist outside that ecosystem. In other words, the Android Compatibility Program is how we separate "Android compatible devices" from devices that merely run derivatives of the source code. We welcome all uses of the Android source code, but only Android compatible devices -- as defined and tested by the Android Compatibility Program -- may participate in the Android ecosystem."
Some device manufacturers choose to use their own app store instead of - or in addition to - the Play Store. Examples include Amazon opting for Amazon Appstore instead of Google Play for its Kindle Fire tablet computers, and Samsung adding Galaxy Apps for its line of Samsung Galaxy smartphones and tablets.
Google Play Services
In 2012, Google began decoupling certain aspects of its Android operating system (particularly its core applications) so they could be updated through the Google Play store independently of the OS. One of those components, Google Play Services, is a closed-source system-level process providing APIs for Google services, installed automatically on nearly all devices running Android 2.2 "Froyo" and higher. With these changes, Google can add new system functionality through Play Services and update apps without having to distribute an upgrade to the operating system itself. As a result, Android 4.2 and 4.3 "Jelly Bean" contained relatively fewer user-facing changes, focusing more on minor changes and platform improvements.
History of app growth
Google Play Awards and yearly lists
In April 2016, Google announced the Google Play Awards, described as "a way to recognize our incredible developer community and highlight some of the best apps and games". The awards showcase five nominees across ten award categories, and the apps are featured in a dedicated section of Google Play. Google stated that "Nominees were selected by a panel of experts on the Google Play team based on criteria emphasizing app quality, innovation, and having a launch or major update in the last 12 months", with the winners announced in May.
Google has also previously released yearly lists of apps it deemed the "best" on Google Play.
On March 6, 2017, five years after Google Play's launch, Google released lists of the best-selling apps, games, movies, music, and books over the past five years.
Application approval
Google places some restrictions on the types of apps that can be published, in particular not allowing sexually explicit content, child endangerment, violence, bullying & harassment, hate speech, gambling, illegal activities, and requiring precautions for user-generated content.
Application bans
Some mobile carriers can block users from installing certain apps. In March 2009, reports surfaced that several tethering apps were banned from the store. However, the apps were later restored, with a new ban preventing only T-Mobile subscribers from downloading the apps. Google released a statement:
In April 2011, Google removed the Grooveshark app from the store due to unspecified policy violations. CNET noted that the removal came "after some of the top music labels have accused the service of violating copyright law". TechCrunch wrote approximately two weeks later that Grooveshark had returned to Android, "albeit not through the official App Market", but rather "Playing on Android's ability to install third-party applications through the browser, Grooveshark has taken on the responsibility of distributing the application themselves".
In May 2011, Google banned the account of the developer of several video game emulators. Neither Google nor the developer publicly revealed the reason for the ban.
In March 2013, Google began to pull ad blocking apps from the Play Store, per section 4.4 of the developers' agreement, which prohibits apps that interfere with servers and services.
In March 2015, Google disclosed that over the past few months, it had been begun using a combination of automated tools and human reviewers to check apps for malware and terms of service violations before they are published in the Play Store.
Application security
In February 2012, Google introduced a new automated antivirus system, called Google Bouncer, to scan both new and existing apps for malware, spyware, and trojan viruses.
Apps submitted through Google Play can ask for or require certain permissions on the device, including access to body sensors, calendar, camera, contacts, location, microphone, phone, SMS, and storage.
Security issues
In early March 2011, DroidDream, a trojan rootkit exploit, was released to then-named Android Market in the form of several free applications that were, in many cases, pirated versions of existing priced apps. This exploit allowed hackers to steal information such as IMEI and IMSI numbers, phone model, user ID, and service provider. The exploit also installed a backdoor that allowed the hackers to download more code to the infected device. The exploit only affected devices running Android versions earlier than 2.3 "Gingerbread". Google removed the apps from the Market immediately after being alerted, but the apps had already been downloaded more than 50,000 times, according to Android Police's estimate. Android Police wrote that the only method of removing the exploit from an infected device was to reset it to factory state, although community-developed solutions for blocking some aspects of the exploit were created. A few days later, Google confirmed that 58 malicious apps had been uploaded to Android Market, and had been downloaded to 260,000 devices before being removed from the store. Google emailed affected users with information that "As far as we can determine, the only information obtained was device-specific (IMEI/IMSI, unique codes which are used to identify mobile devices, and the version of Android running on your device)" as opposed to personal data and account information. It also announced a new "remote kill" functionality, alongside a security update, that lets Google remotely remove malicious apps from users' devices. However, days later, a malicious version of the security update was found on the Internet, though it did not contain the specific DroidDream malware. New apps featuring the malware, renamed DroidDream Light, surfaced the following June, and were also removed from the store.
At the Black Hat security conference in 2012, security firm Trustwave demonstrated their ability to upload an app that would circumvent the Bouncer blocker system. The application used a JavaScript exploit to steal contacts, SMS messages, and photos, and was also capable of making the phone open arbitrary web pages or launch denial-of-service attacks. Nicholas Percoco, senior vice president of Trustwave's SpiderLabs advanced security team, stated that "We wanted to test the bounds of what it's capable of". The app stayed on Google Play for more than two weeks, being repeatedly scanned by the Bouncer system without detection, with Percoco further saying that "As an attack, all a malware attacker has to do to get into Google Play is to bypass Bouncer". Trustwave reached out to Google to share their findings, but noted that more manual testing of apps might be necessary to detect apps using malware-masking techniques.
According to a 2014 research study released by RiskIQ, a security services company, malicious apps introduced through Google Play increased 388% between 2011 and 2013, while the number of apps removed by Google dropped from 60% in 2011 to 23% in 2013. The study further revealed that "Apps for personalizing Android phones led all categories as most likely to be malicious". According to PC World, "Google said it would need more information about RiskIQ's analysis to comment on the findings."
In October 2016, Engadget reported about a blog post named "Password Storage in Sensitive Apps" from freelance Android hacker Jon Sawyer, who decided to test the top privacy apps on Google Play. Testing two applications, one named "Hide Pictures Keep Safe Vault" and the other named "Private Photo Vault", Sawyer found significant errors in password handling in both, and commented, "These companies are selling products that claim to securely store your most intimate pieces of data, yet are at most snake oil. You would have near equal protection just by changing the file extension and renaming the photos."
In April 2017, security firm Check Point announced that a malware named "FalseGuide" had been hidden inside approximately 40 "game guide" apps in Google Play. The malware is capable of gaining administrator access to infected devices, where it then receives additional modules that let it show popup ads. The malware, a type of botnet, is also capable of launching DDoS attacks. After being alerted to the malware, Google removed all instances of it in the store, but by that time, approximately two million Android users had already downloaded the apps, the oldest of which had been around since November 2016.
Gift cards
The rumor of Google Play gift cards started circulating online in August 2012 after references to it was discovered by Android Police in the 3.8.15 version update of the Play Store Android app. Soon after, images of the gift cards started to leak, and on August 21, 2012 they were made official by Google and rolled out over the next few weeks.
Google Play gift cards are currently available in Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Greece, Hong Kong, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, the United Kingdom and the United States.
Availability
Users outside the countries/regions listed below only have access to free apps and games through Google Play.
See also
- List of mobile software distribution platforms
- List of most downloaded Android applications
- App Store (iOS)
- F-Droid
Notes
References
External links
- Official website