MUG Root Beer, A PepsiCo Subsidiary/Root Beer Corporation is a brand name of root beer made by the New Century Beverage Company of San Francisco, California, a subsidiary of PepsiCo.
An advertisement for Belfast Old Fashioned Mug Root Beer appears as early as 1952. In the late 1960s, Sugar Free Mug (now Diet Mug Root Beer) was introduced. Mug Cream Soda and Diet Mug Cream Soda were later introduced, but they are not as widely available. Mug was purchased by Pepsi in 1986, and replaced On-Tap Draft Style Root Beer as Pepsi's root beer brand. Mug Root Beer is manufactured by independent bottlers under the authority of New Century Beverage Company.
The Mug features the company's mascot, a bulldog named Dog, holding a mug of root beer. On the Mug Root Beer website, there is a free online comic to view the dog's adventures.
References
External links
- Official Website
- Mug Root Beer | Facebook
- MUG Trademark Update 72039315
- BELFAST - Brand - NEW CENTURY BEVERAGE COMPANY SAN FRANCISCO, CA - Serial Number: 72284549
- OLD FASHIONED MUG - Brand - BELFAST BEVERAGES, INC. SAN FRANCISCO , - Serial Number: 71602543
- BELFAST BEVERAGES, INC. californiacompanieslist.com
- NEW CENTURY BEVERAGE COMPANY californiacompanieslist.com
